Have the bass been lazy for you with all this hot weather? It's no secret that as oxygen depletes in lakes bass get sluggish. This also makes them harder to catch, unless you have a Z-Man finesse worm tied on. This has been my go-to magic worm when the times have gotten tough this year.
My usual lake I fish at gets a lot of fishing pressure. When summer sets in not only do the weather and water conditions make it more difficult to catch bass, but the amount of people fishing makes it worse too! On the weekends you can find yourself trying to squeeze in somewhere along the shoreline. If this at all sounds familiar to you then hopefully what I've figured out and had much success with this year will work for you too!
Like I stated above for the lake I fish the shallow water gets slammed with pressure. So for me it's important to make long casts and find deep offshore structure. If you have a map of your lake find the deepest drop off and you'll usually find fishing hanging on it somewhere. Now I could get into location a lot further (regarding thermocline), but were not going to worry about that right now. We really just want to learn about this technique that works when others don't. So let's learn how to fish it.
I don't think there is one simple reason why I catch more fish on this lure than others. I do think one of the main reasons though is because it's different. The material it's made out of is patented and honestly I don't think many people at the lake are throwing it. This worm acts different in the water than others and it floats much better than other plastic "floating" worms. The fish see something different yet still natural looking and absolutely can not resist it. All I can say is give it a try. I honestly think on a day where you're not having much luck this worm will save your day. It's done so for me many times!